You clearly need to unlearn what you think you know about cars, Scott. The future of the car in less than a decade is to become a service rather than a product. Owning cars will not make sense at all, we will just summon one whenever we need to move around. Only very rich people or extravagant individuals will own their own car, and they will have to pay an arm and a leg to insure it if they want to drive it themselves. A wide array of models for the people is the least important thing now: new generations don’t want to own cars, they don’t even want to get a driver license. Only automotive companies that understand this will have a place in the future.

Professor of Innovation at IE Business School, blogger at enriquedans.com and Senior Contributor at Forbes

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