Image for post
Image for post

Will Snapchat make a Spectacle of itself with its new glasses?

Snapchat is changing its name to Snap Inc., and while keeping its original name for its original app and activity, will now operate under two additional domains: Snap.com and Spectacles.com.

Professor of Innovation at IE Business School, blogger at enriquedans.com and Senior Contributor at Forbes

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store