The sun is setting on Netflix

Enrique Dans
Enrique Dans
Published in
3 min readJun 25, 2022

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IMAGE: A view of the Netflix’ offices in a sunset
IMAGE: Venti Views — Unsplash

Netflix co-CEO Ted Sarandos has confirmed in Cannes that, as it had already announced to its employees, it will launch an advertising-supported tier later this year “for folks who say, ‘Hey, I want a lower price and I’ll watch ads.’”

Supposedly, ad-free services will remain for those users willing to pay for a clean, distraction-free broadcast.

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)