The automotive industry is ripe for disruption, we just need to push it harder

Enrique Dans
Enrique Dans
Published in
3 min readJul 13, 2019

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Disruption is a very interesting phenomenon, among other things because virtually no established industry is ever prepared for it. By definition, disruption is rarely invited: it is almost always forced on us, particularly in a mature industry, when some external circumstance, a radical innovation or a change of some kind forces businesses to react, usually…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)