The automotive industry is ripe for disruption, we just need to push it harder
Published in
3 min readJul 13, 2019
Disruption is a very interesting phenomenon, among other things because virtually no established industry is ever prepared for it. By definition, disruption is rarely invited: it is almost always forced on us, particularly in a mature industry, when some external circumstance, a radical innovation or a change of some kind forces businesses to react, usually…