Shein joins the gatekeepers, but can it play by the rules?

Enrique Dans
Enrique Dans
Published in
2 min readApr 28, 2024

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IMAGE: A cellphone with online shop of Chinese e-commerce company Shein on screen in front of business logo
IMAGE: Wirestock — Depositphotos

The Chinese fashion platform Shein has just published data on its activities in the European Union, and one thing, unsurprisingly, has caught the attention of regulators: it has been visited every month by an average of 108 million Europeans.

This number is more than double the limit required for a company to be designated a gatekeeper under the Digital Services

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)