It’s time to face up to the ugly reality of plastic

Enrique Dans
Enrique Dans
Published in
2 min readMay 2, 2024

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IMAGE: Pete Linforth — Pixabay

Finally, some countries are considering forcing a reduction in global plastic production, aiming to cut it by 40% within 15 years, based on 2025 output. The aim is to meet the objectives of the Paris Agreement and protect not only the environment, but our health.

Plastic is an enormously versatile material, hence the adjective plasticity. But that versatility, together with…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)