Guess what the biggest danger to the future of AI is

Enrique Dans
Enrique Dans
Published in
4 min readMay 6, 2024

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IMAGE: An illustration of a robot covered in old, worn-out advertising stickers, capturing the robot’s aged and well-used appearance, with a surface cluttered with peeling and faded stickers from various promotions

Advertising looms as the worst threat to the development of business models based on generative AI assistants that could prove to be very interesting tools, but whose value proposition could be destroyed by all kinds of arbitrary biases.

An interesting article by Nathan Sanders and Bruce Schneier in MIT Tech Review, “Let’s not make the same mistakes with AI that we made

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)