IMAGE: Logos of Amazon, Apple, Facebook, Google and Microsoft with a red stamp reading “RULES” on top of them.

Can the U.S. follow Europe’s lead and rein in Big Tech?

Enrique Dans
Enrique Dans
Published in
3 min readJan 22, 2022

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The U.S. Senate Judiciary Committee has approved the foundation of one of the first major laws to regulate the behavior of Big Tech, the American Innovation and Choice Online Act, which will prevent companies from self-preferencing their own products on the platforms they manage.

Amazon routinely places its products in searches above those of other companies; Google…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)