Hi Pedro! Based on my own experience, Facebook Workplace seems to be particularly appropriate for, as you say, “non-geeky organizations”, with very fast adoption rates and very good results in general as an internal communication tool. If anything, I’d perhaps criticize the excessive focus in communication (let your coworkers know what you are up to) versus actual workflows (getting things done), a logic consequence of its Facebook resemblance.

Professor of Innovation at IE Business School, blogger at enriquedans.com and Senior Contributor at Forbes

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